What is a bounce rate is the share of visitors who left your web site/webpage from the entry point without doing any activity. Activity will mean clicks made & pages visited. High bounce rate shows that the content presented or way it absolutely was presented had not been relevant to the entrance options.

Visitors landing in your entry page are considered to bounce whenever they:

Close your window or an open tab

Types a brand new URL

Leave your website by clicking the BACK button

Click a web link on the page that can them to a different site.

Or the Session timeouts (generally taken as 30 mins)

Why so many people are looking for ways to lower Bounce Rate?

The answer is simple – The lower the bounce rate, higher the potential of visitor browsing your web site pages and converting.

Google.com analytics specialist Avinash Kaushik has stated:

“It is absolutely hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying.”

Now, the greater question is – How to control the Bounce Rate?

Content – The content available on your own website is the major factor for bounce rate. If the information is tightly related to the visitors expectations the probability is that they will not bounce from your site without visiting other sections of website. For E.g. if your website is about IT Conferences as well as on landing page you happen to be talking about general stuff and never educating the visitors about the benefits of attending your conferences, then visitors are more likely to leave your site due to not enough desired information.

Website Load Time – Try to reduce the website load time – It’s really difficult to find patient visitors. Instead of using heavy animations on the complete page that can take lot of time to load, use animation only inside the banner area and present text content in remaining the main page. This will make user read the information and inside the mean time your animation will even load.

Flow – Provide these potential customers with proper access points to find their way. Do proper linking to the internal pages that guide these to their areas of interest. Most of the visitors bounce simply because they were not able to navigate to relevant pages. Make your navigation flow user friendly by categorizing and sub-categorizing.

Above the fold – All your important information has to be placed ‘above the fold’. This includes your ‘call to action buttons’. ‘Above the fold’ is that the main website that you simply see with out a scroll. Research states that 60% – 80% of visitors won’t scroll your website ‘down the fold’, and so the best opportunity is lying ‘above the fold’.

Popups – No one likes Popups, particularly if then appear just as one unwanted guest. They are the biggest distraction, each time a visitor wants some important information. Even the feedback popup, sometimes annoys the visitors plus they bounce.

The previously referred to points will surely help you reduce your internet site bounce rate

We at AfterTheNet – The Web Strategy Company follow the previously referred to keyword technique to supplement our clients with basic towards the most advanced approaches for any goal they choose to reach with their website. Our step wise approach provides them the complete visibility of these website – they will are lacking very often, in lack of a trustworthy resource.