Google Ads is probably the most popular and trusted paid advertising platforms in a digital marketing strategy today. It is a proven method which has benefitted companies by way of;

Reaching more and more people faster.

Increasing brand awareness.

Remarketing to previous visitors.

Track and monitor performance effectively and accurately.

Creating greater visibility on your brand and business.

There quite a bit of potentials on the market for businesses, specifically local businesses, because with time, people near me’ searches have raised drastically (while using advent of smart cellular devices), creating more opportunities for local businesses.

With the assistance of a Digital Marketing Agency that is specialized in google ad or elsewhere, so what can a local business do to be able to tap into the vast opportunities available from Google Ads to generate more leads, traffic, and conversions?

Here are a few tips:

Ad extensions – Ad extensions are extra components of information which are added for a advertisement giving more details about your business to users. Ad extensions normally include such information as contact numbers, reviews, additional links to your website, etc. Your ad extensions should be selected in accordance with your specific goals for creating the ad, as well as your partner Google Ads Agency can assist you with this. For example, if you need to direct lots more people to your physical store, you will get location extensions, call-out extensions, etc.

Local service ads – This is a relatively recent ad format on Google Ads, that is certainly specially designed for local firms that offer a specific service. These ads have excellent performance as they are very tightly related to the search. An added benefit of local service ads is that they give the business more prominence on Google Maps and will be displayed on ‘near me’ searches.

Google product listings – Let your customers and other shoppers know what products you’ve in stock with Google product listings.

Customer reviews – Using your customer reviews in your website is a great way of increasing conversions, provided that they are placed well and therefore are positive reviews. How do you know which reviews can have a positive reaction for a customers? You can test which reviews lure clicks by testing them as ad copy. The best-performing ones must be displayed on your own website.

Testing keywords – Run ads with various keywords to find out which ones will convert well. The best-performing keywords may then be used on your SEO purposes.

Use local terms for keywords – Using local terms for keywords and also the copy can be extremely appealing to shoppers and create a sense of pride in your local community. In addition, using local landmarks and locations might be beneficial to you also.

Google’s My Business page – This feature is free of charge for business users and makes it easy for people to find information about your small business. This normally include telephone numbers, addresses, product types, opening hours, etc, as well as customer reviews.

Negative keywords – Negative keywords can drain your financial allowance, instead of really get you any leads. Having a listing of negative keywords is a good method of avoiding unwanted traffic that’s irrelevant in your business, and will not get you any sales.

Optimised landing pages – More often than not, an advertisement will lead a customer to a business website’s Home page and from there the user is predicted to navigate the web page on their own in order to find the products they are interested in. Most users get fed up before too long and abandon their intent to get anything. The solution with this is to have dedicated landing pages on your ad campaigns so that an individual is directed to the merchandise or information they’re interested in.

Remarketing ads – Remarketing to those people who have already visited your website previously is a good way of increasing conversions as these are people who had or still need the interest to buy your products.